Looking up the IP addresses of website visitors can help in many ways. Whether you’re aiming to personalize their UX based on location or just want to understand your demographic better, IP geolocation can help. No matter the use case, geolocation services involve sourcing the user’s location by doing a simple geolocate IP request. Currently, it’s possible to obtain this data in two different ways. You can use an IP geolocation API to interact with the vendor’s database and get the information you need. The advantage is that you don’t have to maintain a database