Author: Juan Sewell

Telemarketing is an efficient technique of direct selling, where a qualified salesperson aggressively solicits potential clients to purchase goods or services, usually over the telephone or via a subsequent in-person or online conferencing or call schedule set during the initial call. Telemarketing calls are generally charged at a lower price point than other typical sales call rates. Some companies use telemarketing to increase their client base, develop relationships with potential clients, and test market a new product or service. Most telemarketing efforts are conducted by specially trained inside sales agents trained on how to deal